WOW

As a freelance creative director for **Wow Concept**, a standout store in Madrid, I led the brand’s creative vision for three years, focusing on its launch, inaugural event, and Web Store. I managed visual campaigns for the website, collaborated on social media content, and designed immersive in-store experiences.

I worked with artists and collectives like Casa Antillón and Fondo Superclub, as well as brands such as Yeti, Coperni, Nodaleto, and Birkenstock, to create unique spaces and installations. I also collaborated with photographers like Alex Cascallana and Daniel Jordan on campaigns, and organized communication events, including street and guerrilla marketing, to amplify the store’s presence. My goal was to make Wow Concept an innovative destination that inspired its audience, blending creativity and strategy to elevate the brand’s identity.