EGO

Client —  EGO Cibeles
Role — Talent Hunting

Date — Feb 2021

 

Since 2021, I’ve worked as a scout and curator for Mercedes-Benz Fashion Week Madrid (MBFWM), discovering young talents and emerging brands that redefine fashion with fresh aesthetics and innovative visions. I’ve identified brands like Emeerre, Alejandre Studio,  Boltad  H05, and Evadehouse, which represent Spain’s creative vanguard. Every six months, these discoveries are showcased at EL EGO, a day dedicated to young designers, featuring nine fashion shows. I also mentor these brands, guiding them on casting, creative coherence, and innovation to ensure their presentations are impactful and memorable. My role supports the growth of emerging talent, shaping a dynamic and progressive fashion future.

 
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