MASDAR COATS
Client — Samsung Innovation Project
Role — Creative Direction, styling.
Date — Feb 2015
Samsung Innovation Project Contest. Winner 2015
A radical approach to fashion, more than just a collection. As Studio Gómez, we wanted to create a Manifesto collection.
7 oversize parkas which can transform into tents. The hood
are equipped with speakers
and a microphone to which you
can connect your smartphone, allowing you to use the hands-free microphone and speak while you are walking. The parka transforms into a big tent using a canister to inflate it. We added LEDs which can be controlled by an external app allowing you to customize the color of the light.